Sazón de Illinois is a 30-minute TV program that explores the rich culinary and cultural contributions of Latino entrepreneurs in Chicago. Hosted by Hugo Balta, the show highlights diverse Latino-owned businesses, from taquerias to bakeries, and delves into the personal stories of their owners—many of whom are immigrants or children of immigrants pursuing the American dream. Through these intimate stories, viewers are introduced to the vibrant neighborhoods these businesses help shape, offering a flavorful look at how food, culture, and community intertwine in the city’s economic and cultural landscape.