Program Overview
In this thought-provoking episode of ‘Chicago Newsroom 2.0,’ host Andy Zopp, along with roundtable veterans Samantha Thomas, Hugo Balta, and Francia Garcia Hernandez, tackles the contentious issue of Chicago’s image problem. The conversation explores the city’s present-day reputation, probing the critical question of whether a brand refresh is necessary for Chicago. This episode offers a critical examination of the narratives that shape perceptions of the Windy City and discusses potential strategies for reimagining its identity. Join us for an insightful dialogue on the challenges and opportunities facing Chicago as it navigates its place on the national and global stage.