Our brand is more than a logo, a color, or a typeface. It’s the culmination of a developed visual system with an understanding of who we are and what we aspire to be for our viewers and our employees.
The CAN TV brand increases in value and meaning through consistent use of imagery, design, and tone in our advertising, marketing materials, products, and events. Every single interaction and touchpoint should reflect the CAN TV brand.
This site empowers you with the knowledge and building blocks needed to strengthen who we are and how we are perceived by our employees, future candidates, viewers, and potential business partners.
Logo
Our Logo
Our logo is the most identifiable element of our brand.
Typography
Typography
Learn more about how we use typography to communicate.
Color
Color
how and where to use color to create balance, hierarchy, and convey meaning.